Do you need to hire an expert in search engine optimization?
- Review the site's content or structure
- Provide technical advice on website development, such as hosting, redirects, error pages, and JavaScript usage.
- Content development
- Online business development campaign management
- keyword research
- Search engine optimization training
1. Pay attention to keywords
The best way to attract visitors to your site is to write the content they are looking for, by targeting keywords that have a high search rate and low competition. You can use many tools - free or paid - such as google keyword planner, which will provide you with a list of keywords that will help you. To raise your site's ranking on Google search pages. Remember well that the most important thing is to write useful and distinctive content that interests visitors.
2. Improve on-page SEO
Internal SEO is everything related to the site itself, i.e. improving the content of the site to appear on Google search pages. Internal SEO can be improved by writing an expressive meta description and title. Adding keywords to the main title, subheadings and the first paragraphs of the text (the first 100 words) is a useful way to rank search engines, and do not forget to name the images in the article and add Alternative text to words containing the keyword used in the article.
Also, internal linking of pages is one of the methods of search engine optimization. It means adding links from your site to a page related to the same topic from your site itself. Internal linking is very important as it increases the duration of visitors staying on your site, which helps to increase its ranking on search engine pages.
3. Website speed optimization
Paying attention to the speed of the site is one of the most important steps in search engine optimization. If your website is slow, no one will be interested in visiting it and will not wait for the page to load. There is no specific appropriate time for page loading to finish, but most experts say that the best time ranges from 2 to 5 seconds, depending on the nature of the website.
What do you do to reduce page load time? You can reduce or compress images and reduce the number of fonts. And when thinking about buying hosting for your site, try to have the geographical location of the host (server) close to the site of the category that the website is targeting.
4. Building external links
Building external links is an off-page SEO method, and although Google has announced that it is no longer very important in search engine optimization, it remains an effective method.
The best advice is to get external links to your site from reliable sites that help raise your site's ranking, unlike suspicious sites that can harm your site's position with search engines and waste all your effort.
5. Using social networks
Social networks are an effective tool for promoting your website, as posting on them helps to introduce people to the content of your site in addition to increasing traffic.
Social media platforms and publishing methods differ, but it is important to keep posting on the platforms that serve your website, whether you choose to publish on many platforms or just create a page on Facebook to promote the content you provide.
6. Content Care
It is not enough to publish several articles that are compatible with the terms of search engine optimization and promote them on social media platforms. New and professional content must be added periodically and old content must be renewed, such as adding new statistics, correcting information, or linking it to articles that have been added to the site.
If you want to increase your site's visits and raise its ranking in the search results pages, you must pay attention to SEO. You can make simple adjustments yourself or hire Ufuq to help you improve your site's search engines. Contact us for more details.
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