With the pervasiveness of always-on Internet, particularly due to the increased use of smartphones, many opportunities have arisen for publishers to communicate with the users of their sites. By taking advantage of multiple screens, these opportunities can lead to larger audiences and, in turn, higher profits in the long run.
Advantages of following a strategy to take advantage of multiple screens
Check out different ways to see how multi-screen affects your data:
The most popular method for allowing websites to be displayed on multiple screens
There are three ways to easily make your website display on multiple screens:
- Responsive web design: A unique style of design that uses a single HTML codebase for all platforms.
- Dynamic rendering: This way, the web server detects what type of device the visitor is using and then displays a page dedicated to that device.
- Separate mobile website: The third option is to create a mobile website separate from the original desktop website.
- Resources to help you get started taking advantage of multiple monitors
Here are some resources to help you get started in providing a great mobile experience for your users.
Web basics
Web Basics A comprehensive resource for multi-screen web development that teaches you in detail how to build a website that works on multiple screens.
Create websites that can be displayed on multiple consumer screens
This white paper, Building Multi-screen Web Sites, walks through common techniques for making web sites multi-screen, and offers tips on how to provide a great user experience while avoiding some common mistakes. Download
Google Developers Mobile Directory
If you're looking for a way to create multi-screen websites using a CMS, see the Customizing website software section of the Google Developers Guide for mobile devices. The Mobile Guide also includes a Getting Started section to help you define a strategy for making websites viewable on multiple screens.

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