Optimization is the process of making changes to improve the quality of your website, your traffic, and the performance of your AdSense ads. Depending on your optimization goals, this could mean adjusting your website or implementing your ad. Optimization can help you increase your AdSense earnings, improve your website's usability, get more traffic, etc.
Ad implementation tips
- Try Auto Ads: Focus on your content and grow your business with Auto Ads. They're easy to set up and offer advanced customization features like ad count, which lets you control the number of ads you show on your pages. Auto ads offer different ad formats, so you can customize your ad experience on your site:
- If you want to increase the number of ad slots on your page, you can use the in-page ad format.
- You can enable multiple ads if you want to suggest other content on your website.
- Experiment with formats such as full screen ads and fixed ads that work well on mobile and desktop computers and can help increase the viewability of your ads.
- You can experiment with your AdSense account settings: Go to your account optimization page for personalized suggestions that can increase your income.
- Perform experiments to improve your ad settings. Experiments allow you to compare one of your ad settings against another to determine which one performs better. Experiments help you make informed decisions about how to adjust your ad settings and increase your revenue. You can allow Google to experiment with your ad format settings and automatically apply any improvements to your earnings or user experience.
- Make your ads more visible with viewability. Increase the number of viewable ad impressions on your website. This will likely increase both clicks and potential earnings. To achieve a viewability ratio greater than 70% for the best performing ad units, follow viewability best practices: reduce page length place ads above the fold use vertical ad sizes (especially on desktop) continue to create engaging content and increase page speed .
- Switch your fixed-size ad units into responsive ad units by modifying the ad code. Or, if you can't edit your ad code, you can enable the Optimize ad sizes setting.
- Make sure you're not blocking any ads you don't want. If you block too many advertiser URLs, ad networks, general categories, or sensitive ad categories, it may result in lower ad performance because fewer advertisers in the auction bid for your ad inventory. You can find more information in our guide to allowing and blocking ads.
- It's important to take the user experience and AdSense program policies into consideration when placing ads on your site. Review best practices for ad placement. You can also learn about better ad standards and we strongly encourage AdSense publishers to take a look at the Ad Experience Report and address any issues identified
Website optimization tips
- Optimize the mobile version of your website. With the pervasiveness of always-on Internet, particularly due to the increased use of smartphones, many opportunities have arisen for publishers to communicate with the users of their sites. By taking advantage of multiple screens, these opportunities can lead to larger audiences and, in turn, higher profits in the long run. For more tips, see Mobile web improvements.
- Create an AMP website: Building an AMP website gives you higher performance, such as faster page load time, better user experience on mobile devices, and more total traffic.
- Check your website's page speed: We recommend that you use Google's PageSpeed Analytics tool to check your page speed.
- Develop a traffic strategy: Review our traffic tips on how to increase and improve your website traffic.
- It pays to take a look at the SEO of your site. Check out our SEO Beginner's Guide.
- Improving the quality of user experience is key to the long-term success of any website. Whether you're a business owner, marketer, or developer, web performance indicators can help you measure your website experience and identify opportunities for improvement. Learn how to measure Web Benchmarks with our current stats tool.
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